Have you heard of this guy? A French marketing guru whose cobbled-together psychological system (made up of Jungian archetype analysis and Freudian developmental theory) aims to please the desires of the reptilian brain. "Make the SUVs bigger," he says, "because the SUV code is domination." I am in fear, in awe, and deeply fascinated. Even his name conjures up the image of J.G. Ballard anti-hero...
